About
About
About
Designer behind the stories and stories behind the designer.
Designer behind the stories and stories behind the designer.
Designer behind the stories and stories behind the designer.
I've always been curious about people and our relationships with various aspects of the world.
I've always been curious about people and our relationships with various aspects of the world.
I've always been curious about people and our relationships with various aspects of the world.
I love to translate complex workflows to simple, intuitive, and delightful interfaces.
I love to translate complex workflows to simple, intuitive, and delightful interfaces.
I love to translate complex workflows to simple, intuitive, and delightful interfaces.
Background story
Background story
Background story
I was born in Beijing, China and grew up in Delft, the Netherlands. Relating to different cultures taught me the importance of adaptability, perspective, and empathy. Today the same curiosity about people and our relationships with various aspects of the world guides me while being engaged in digital product development.
I was born in Beijing, China and grew up in Delft, the Netherlands. Relating to different cultures taught me the importance of adaptability, perspective, and empathy. Today the same curiosity about people and our relationships with various aspects of the world guides me while being engaged in digital product development.
As a child, I loved drawing and making things, being curious about human behaviour and how to evoke positive emotions. I loved doing things that brought a smile to people's faces. The same passion extends to design for me today—I help businesses to imagine, design and build digital products and experiences that people love to use.
As a child, I loved drawing and making things, being curious about human behaviour and how to evoke positive emotions. I loved doing things that brought a smile to people's faces. The same passion extends to design for me today—I help businesses to imagine, design and build digital products and experiences that people love to use.
Where it brought me
Where it brought me
Where it brought me
Over the last seven years, I discovered that I’m at my best and most satisfied when I’m working at the intersection of disciplines, kickstarting things and making the complex simple. I’m motivated by product teams that love to challenge themselves and each other, creating high-quality digital products, with a shared vision that inspires others.
Over the last seven years, I discovered that I’m at my best and most satisfied when I’m working at the intersection of disciplines, kickstarting things and making the complex simple. I’m motivated by product teams that love to challenge themselves and each other, creating high-quality digital products, with a shared vision that inspires others.
Currently, I'm shaping registration at KVK, the Dutch Chamber of Commerce. Previously, I've delivered web-based applications, design systems, and UX methods for Vattenfall, PostNL, Achmea, and USoft. Additionally, I brought Simwave Academy's product design from vision to reality and established the UX discipline at JUST.
Currently, I'm shaping registration at KVK, the Dutch Chamber of Commerce. Previously, I've delivered web-based applications, design systems, and UX methods for Vattenfall, PostNL, Achmea, and USoft. Additionally, I brought Simwave Academy's product design from vision to reality and established the UX discipline at JUST.
When offline, you can find me running outside, in the gym, cooking a meal, reading, or listening to my vinyl player.
When offline, you can find me running outside, in the gym, cooking a meal, reading, or listening to my vinyl player.
